Coke to host Viewing parties across US


LOL is returning to Los Angeles at the Staple center on October 29th. Matt Wolf, vice president of entertainment at Coca-Cola, said the company is celebrating eSports and the community of fans at the League of Legends World Finals Cinema with viewing parties across the US.

Coke has partnered with Maingear. Maingear will be making ¨1ofOne¨ Coke Esports Custom Gaming PC. These PCś will be given out to lucky winners. In order to be eligible, you need to attend one of these viewing parties.

“We believe that ice-cold Coca-Cola is the perfect refreshment for gamers and this custom experiment was the brain child of our eSports team in partnership with our friends at Maingear and our colleagues in Coca-Cola Design,” Wolf said. “It’s an innovative and fun play off the basic PC that our gamers know so well.”

Wallace Santos ( CEO of Maingear) :

“They decided that they wanted to do something huge and out of the ordinary by creating a totally unique, one-of-a-kind PC gaming system,” Santos said. “Similar to Maingear’s recent partnerships with Razer and HP, Coke chose Maingear because we simply build the best PCs in the industry. At the same time, we were in the planning staging for what would become our 1ofONE initiative—a program to bring 100 percent fully custom, heavily modded PCs to market on a level never done before by a PC manufacturer.”

“Maingear developed the necessary chassis modifications and intricate cooling system in our workshop, while working with Coke’s in-house creative team on the custom luxury automotive paint finish on the exterior,” Santos said.

The PC boasts an Intel i7-6950X 10-Core CPU, dual NVIDIA GTX 1080 graphics cards, a  HyperX Fury 16GB DDR4-2666 and a Samsung 950 Pro 512GB M.2 NVMe. But the focal point of this unique rig is a real 500 milliliter Coke bottle for the centerpiece of the build.

The coloring of the custom computer will match the colors of Coke. This partnership will help boost the gaming culture amongst youngsters.

“With Coke’s global reach, rabid fan base and commitment to support eSports, this collaboration is a natural fit, and will bring Maingear to entirely new audiences that had no idea the level of quality and degree of customization that is within reach to them,” Santos said.

“Maingear has supported eSports for years, and has been the system of choice for countless eSports athletes,” Santos said. “In addition, Maingear systems have powered some of the biggest Esports tournaments, including last year’s Dota International, where the tournament was run entirely on Maingear X-Cube systems.”