Blizzard’s take on Television and video games

After the success of transitioning Skylanders into Television, it seems television is the new battle arena for video games. Stacey Sher from Activision Blizzard believes that television can breathe new life into Video Games.

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“We’re going to do more but we’re going to move very carefully and thoughtfully,” Stacey says.

“We’ve already announced that we’re going to do Call of Duty as a big feature film and that’s an example of matching the game to the medium.

“We’re going to pick the best medium [for each title] be it film, TV or shorts – the one that best serves each franchise individually.”

The fans love these characters and want to engage more fully with them, they want to go beyond the storytelling capabilities of gaming.

“The way television engages you is different to the way games engage you.

“In games you are the character, in filmed entertainment you empathise with characters and you go on journeys with them side by side.”

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He thinks for projects like this to be a success the games themselves need to have an established fan base who are eager for more content.

“Franchises don’t grow on trees,” he tells Newsbeat. “We don’t worry about competition because we know these franchises are so beloved that if we do a proper service to our fans, make the best content we can, then they’ll be success.

“It’s a lot easier when you’re starting with something that has a following of tens of millions of people.”

 

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