CSGO caster Mohan “Launders” Govindaswamy has launched his own eSports team called BOXR. Team BOXR has already made their first signing into the team. They have signed Super Smash Bros. Melee player Julian Zhu into the team. Zhu will be competing in the upcoming Big House 6 in Dearborn , Michigan on Oct 7-9th under the BOXR banner.
“Turning my personal brand into team BOXR has always seemed like a natural next step for our community, but it wasn’t until [Evolution] 2016 where Zhu had his remarkable 9th place run that I realized we needed to do it,” Launders told ESPN about his new venture. “Our goal is to become a merchandise focused organization with a minimal amount of sponsors and investors that can support players in the games we all love to watch.”
Launders says that picking up Zhu was a “natural fit” due to their similar personalities and mindsets. Both Launders and Zhu create content around their respective games, with Launders making YouTube videos about Counter-Strike and Zhu running SmashPractice, which makes educational content about Super Smash Bros. Melee.
“My goal as a Melee competitor and content creator has always been to push myself, the game and inspire others to do the same,” Zhu said. “Having done just that for the Counter-Strike community, I can’t think of a better team to work with than BOXR. It’s bittersweet, but today I part ways with Poor/CG, and welcome BOXR with open arms.”
While its not the most high profile signing from Super Smash Bro’s, it is a step towards creating a brand that Launders hopes many will associate with in the years to come.