ESL, the world’s largest esports company and part of the digital entertainment group MTG, is proud to have brought the East Coast’s biggest esports event to date to Barclays Center in Brooklyn. ESL One made its third New York stop on Oct. 1 & 2, with an arena full of 8,500 fans on each of the main event days, and attracted a total of 20 million unique online viewers.
The social media sections of ESL generated more than 122 million impressions with 7 million interactions with fans and observers. A total of 80000 twitter accounts joined the #ESL conversation with around 182,027 tweets. This definitely sets the standards of publicity and hype surrounding such a big event.
“ESL is committed to showcasing legendary gameplay in the context of amazing event experiences,” said ESL Vice President of Pro Gaming Ulrich Schulze. “ We are proud that ESL One New York delivered on this commitment, sparking worldwide conversation from thousands of attendees live from Barclays Center and millions of online viewers.”
“We were thrilled to have the top Counter Strike and Street Fighter gamers at the first-ever esports event at Barclays Center,” said Keith Sheldon, Senior VP of Programming at Brooklyn Sports & Entertainment. “ With the excitement and conversation that surrounded this event in the esports community worldwide, we look forward to partnering with ESL on future events.”
In the CS:GO tournament, North America’s Team Liquid was defeated by the powerhouse European team Natus Vincere, while the longstanding roster of Virtus.pro upset world champions SK Gaming in the semifinals after an intense battle in triple overtime. In the end, it was Oleksandr “s1mple” Kostyliev who, on his 19th birthday, first lifted the coveted ESL One trophy on behalf of Natus Vincere, the team that took home $150,000. In conjunction with the CS:GO action, hundreds of Street Fighter V players battled in theScore eSports Brooklyn Beatdown, which culminated in a one-on-one grand final livestreamed from the main stage at Barclays Center just after the CS:GO semifinals. Chinese champion Zhuojun “Xiao Hai” Zeng took down Yusuke “Momochi” Momochi of Japan and won the first place prize of $30,000.