Esports is making it’s mark on the main stream scene with the upcoming launch of GinX Esports TV 24/7 Channel. Sky and possibly ITV two of the UK largest broadcasters will be investing into the channel.
Here’s a statement from Simon Pitts, ITV’s Managing Director of Online, Pay and Interactive:
“eSports is experiencing phenomenal growth and Ginx’s vision is to bring together two incredibly popular forms of entertainment – gaming and television – to create a unique, global proposition. We’re delighted to be partnering with Ginx and Sky as part of our strategy to target younger audiences, develop new programming genres and expand internationally.”
— GINX eSportsTV (@GinxTV) June 16, 2016
Another statement here from, Emma Lloyd, Group Director of Business Development and Strategic Partnerships of Sky expressed:
“This is an exciting new partnership which will help us develop our understanding of eSports and its audience. At Sky we are committed to bringing new programmes and channels such as GINX eSports TV to support and extend our leadership position in content. We look forward to working with Ginx and ITV on developing a channel which will capture the growing appetite for eSports.”
Sky, along with ITV, a prominent commercial TV network in the UK, plan to acquire shares of Ginx TV, producer of international video gaming TV channels. Together the trio aim to increase exposure of various eSports events, such as FACEIT’s eSports Championship Series, Turner’s ELEAGUE, Valve’s The International amongst others. Titles covered so far include Counter-Strike: Global Offensive, Dota 2″
Ginx TV was quick to respond with this statement, Michiel Bakker, CEO said,
“GINX eSports TV aims to add significant mainstream TV exposure to the fast growing eSports ecosystem. Complementing online streaming, with an entertainment-led approach, the launch on Sky and the rebrand across all our 37 million households allows us to help new audiences discover eSports and hopefully gives core fans a fresh perspective. I am also delighted about the prospect of Sky and ITV joining our shareholder roster, it goes without saying that the combined media footprint and expertise of both presents a significant opportunity for us to make a bigger impact, faster.”
Ginx TV was previously only available on Virgin Media’s TV platform. We look forward to the developments in this space.