Steam has notified its developers of upcoming changes to the steam front page. The new update is supposed to reduce the clutter on the front page as well as add a new left column. The left column will be personalised to include friends section, favorite curators as well as favorite genres.
We’re adding a prominent new ‘Popular Among Friends’ section right to the home page that will highlight what your friends have been buying and playing.
Top Selling New Releases.
We’re adding a new section to the home page for new releases that have reached the top sellers list.
Global Customer Preferences.
We’re adding some new options for users to specify their preferences for which product types they wish to see across the entire home page, rather than managing each section individually. This will let customers opt to exclude particular types of products, such as Early Access, Software, Videos, and VR from appearing on their Steam home page and on a couple other browse pages.
Targeted Visibility For New Releases.
We’ll be making some changes to the initial launch visibility of new titles to better reach appropriate customers. While we previously granted 1M impressions of each new titles on the home page, this approach was not scaling well and was an inefficient method for reaching the right potential customers. Click-through rates for most titles featured in this section were low, and it had become clear that not every new release is relevant to every user. We think we can do better.
With the upcoming changes, newly released titles will appear in a few different ways on the “New on Steam” page and in the “New on Steam” Queue. The goal is to reach a more engaged group of customers, and drive more relevant traffic directly to your store page. This change should result in your title appearing to a smaller, but better targeted group of potential customers based on their preferences and tastes. New releases will continue to be recommended to specific users on the Steam Home page and can appear in popular lists if doing well.
Targeted Visibility For Game Updates.
Update Visibility Rounds will be changed to show your game to a better targeted group of customers. While Update Rounds previously caused a game to appear for 500,000 impressions on the home page, we found this method to be too broad for effectively reaching interested customers. We’ll be changing this system to instead show the game to a more targeted group of customers. This will include your existing customers, users with the game on their wishlist, and other customers that Steam recommends the game to. This visibility will continue to be on the Steam home page and may show your title for up to a week in this spot.
More Steam Curator Options.
We’ve noticed that more than a few Steam Curators are using the curator feature to provide valuable information about games, while not necessarily recommending the title. We’re going to give Steam Curators the tools to indicate whether their post is recommended, not recommended, or simply informational. This helps us better understand whether a curation should be used to promote a game on the front page of Steam, or if it’s intended to be informational that should primarily appear on the individual product page.
Curators in Main Capsule.
The Main Capsule banner will be updated to include titles recommended by Steam Curators that users follow. This means we can better surface appropriate titles to individual users based on who they follow and trust to make recommendations.
Improved Steam Curator Presence.
When following one or more Steam Curators, users will see a specific section on the home page that highlights recent recommendations. This space can include popular new releases or smaller niche titles depending on which curators the user is following. This section is being improved to show off the games in a better way. Additionally, we’re creating a new landing page to highlight many of the titles recommended by all the Curators the user follows.
Finally, curators are getting another looking at considering their flat landing after introduction two years ago. Curators no longer automatically recommend games they feature, as they are given the option of recommending, not recommending and just giving information about titles they curate.
Valve will now use these grades of curation to better decide which curators to stick next to the game or, in another change, in the main capsule banner of a customer’s homepage personally providing purchasing advice to those who want it. A major improvement over occasionally appearing in a thin strip between several other massive main page modules, I’m sure.