French online media company Webedia and its subsidiary company Bang Bang Management have purchased Team Huma’s League of Legends European Challenger Series spot from previous owner Behdad Jaafarian for approximately $70,000 and will brand the team as Paris Saint-Germain eSports next season, industry sources tell ESPN.
Webedia have been empowered to create teams using Paris Saint Germain’s name as was reported by Esprts.
The deal with Huma was negotiated and finalized by Bang Bang CEO Sasha Brodowski, sources say. Brodowski and Bang Bang are best known in the French esports community as a talent agency, representing League Championship Series players Bora “Yellowstar” Kim of Fnatic and Steven “Hans sama” Liv of Misfits. Bang Bang also does marketing work for esports teams Fnatic and HyperGames.
Webedia has a history in online media and esports. In 2014, the company acquired a license to operate IGN France and Brazil, alongside American group Ziff Davis. Around the same time, the company began its partnership with esports team Millenium. Months later it purchased the controlling interest in Millenium. It’s currently uncertain how it will manage its relationship with Millenium while running Paris Saint-Germain’s esports banner.